Fruits de Ponent lands at Fruit Logistica with the aim of planning the upcoming summer campaign.

4 de February de 2024

Fruits de Ponent Group, in Hall 18, C-21, the area for companies in the Mediterranean region.

The management and sales team of the Cooperative Group Fruits de Ponent will return to Fruit Logistica between Wednesday and Friday next week, the trade fair for the fresh fruit sector held in Berlin, which has a global impact and reach. The main objective of Fruits de Ponent’s team will be to plan the next summer campaign with their main international clients to whom they supply their summer fruits. Additionally, the management team will also explain to buyers and industry professionals some of the future projects they are working on, such as advances in the strategic alliance between Fruits de Ponent and Actel.

The cooperative group based in Alcarràs will have a booth (C-21) in Hall 18, the pavilion for the Mediterranean area. Other important aspects that the company will highlight include its commitment to energy sustainability (through new projects in circular economy, such as the use of organic fertilizers or the production of green energy) and the defense of cooperative principles, as well as the interests of its member producers. Furthermore, the delegation in Germany will take the opportunity to convey the voice of their producers to the institutional bodies present there, so that they take note of what is happening throughout the sector, which needs to be heard and solutions sought to ensure the future and viability of agricultural operations.