The Cooperative Group Fruits de Ponent is present at the launch of Fruit Attraction, the reference event in the fruit and vegetable world, which today opened its doors at IFEMA-Feria de Madrid after a year of absence due to the sanitary restrictions caused by COVID-19.
On the first of the three days at Fruit Attraction, the Cooperative Group presented its new commercial portfolio, which is open to a whole range of Mediterranean products. In this way, Fruits de Ponent has unveiled the guidelines for next year, with a special emphasis on the new product catalog and a firm boost to #MediterraneanFoods.
In this way, Fruits de Ponent brings together other products under the concept of 'MediterraneanFoods' and expands its offer with almonds, extra virgin olive oil, vinegar from apple and cereals. All of them are integrated into a portfolio that will be presented to customers at Fruit Attraction and through different campaigns, on the web and on social networks.
During this first day, the activity at the Fruits de Ponent stand is being intense, with meetings with different clients and partners, both national and international, in which balance is also passed to the summer campaign and some of the the main future challenges of the sector.
In addition, during these three days Fruits de Ponent will reaffirm its commitment to the cooperative DNA that governs the group since its inception, and that in addition to giving all the strength and capacity to its partners, it also firmly bets on sustainability as an environmental objective , social and economic, according to which all the activity that is generated from Fruits de Ponent must be beneficial for the planet and for people, all framed in the principles of the United Nations Global Compact and the deployment of the sustainable development goals (SDG) set by the 2030 Agenda.
Finally, it should be noted that Fruits de Ponent has never missed this international event, and this year its stand is located in Hall 4, stand 4D04.